The Challenge

With Wilko embarking on an ambitious 2017 Christmas campaign, network were tasked with delivering over 30 Christmas creative themes across 8 different press and magazine formats. With creative appearing in all major press and weekly magazine titles, network handled just short of 100 different master artworks.

The Approach

Capitalising upon our extensive knowledge of press and magazine production, we undertook a systematic process from start to finish which enabled us to consistently meet both the clients needs and the deadlines of the numerous titles; even in an environment that demanded significant changes to content with tight deadlines.

The Results

We successfully delivered the campaign in full with over 500 separate insertions in just under 6 weeks. Meeting not only the client’s expectations but also being recognised for the robust, valued added service given to complete the campaign.