Launching luxury apartments in Abbeville Village

Network has been working with leading London estate agents Douglas & Gordon for over three years, helping them to market a portfolio of properties throughout the capital.
In Q4 2019 Network was tasked to develop a full marketing programme for the launch of a luxury apartment block in South West London.

The Approach

Following in-depth research Network developed the brand ‘Myers Court’ named after George Myers – Pugin’s master builder who is best known for his building of Mentmore Towers for the Rothschild family; he was also the builder of the original villa and coach house on the development site. A full brand suite of marketing collateral was developed and implemented including:

• above and below the line advertising
• bespoke site hoardings
• a luxury tailored brochure
• an optimised website for lead generation.

Network also created and implemented the marketing plan on both a UK and International level to help drive sales from the domestic and international investor markets including demand generation and demand harvesting social and display advertising.

Myers Court Website

The Results

Due to the success of the branding phase, Douglas & Gordon were able to achieve a 10% increase on the price per sq.ft than originally anticipated. The website also converted 8.69% of all visitors into leads vs an anticipated benchmark of 5%. Douglas & Gordon were so pleased with the project Network has been appointed their marketing services agency for all new developments.