Meet the Team
Meet Gary Bailey, one of network’s senior designers and get to know what makes him tick.
My ideas all start with my imagination, a fine tip pen and a layout pad. Sketching out ideas allows me to explore a feel for the brand or project and is by far my preferred method of idea generation. At this point I’ll switch over to a digital format and use any combination of InDesign, Illustrator and Photoshop.
Whilst talking over a project with our creative team is a valued part of our process, I do have to admit that I enjoy putting on my headphones, remove outside distractions and focusing squarely on the task at hand. Design styles and trends constantly evolve and I do my upmost to stay informed and in tune.
My workload is so varied that on one day I could be designing a 50 page brochure, the next it could be designing the hoardings facia for a luxury apartments build. As a small company, we all have to work together to ensure that not only do we do the job on time, but we do it well, this requires a strong team ethic and good friendships. Outside of work however, we do often get together for a beer and a curry.
Recently we revisited some early editions of the epic Madmen series. Aside from the more morally questionable aspects of agency life in the 1960’s, it was the innocent simplicity of the industry that really struck us. Read more in our blog.
A separate QC team isn’t the norm in agencies these days. Most agencies delegate this work to the account team, so here’s an insight into Martin from our QC team. Read more in our post
“It’s really eye opening to realise that small things we take for granted such as cooking oil is such a luxury in some parts of the world.”